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Cloud Skin: A Soft, Ethereal Glow

Cloud skin is all about achieving that fresh, soft-focus glow reminiscent of sunlight filtering through a hazy cloud. Unlike more intense “glazed” or “dewy” makeup looks, this trend leans into diffused radiance—a perfect blend of matte and luminous that doesn’t overwhelm. First seen on the runways and popularized by makeup artists who wanted a toned-down but perfected look, cloud skin has quickly become a favorite for those craving subtle dimension and softness.


The magic of cloud skin is in the layering, combining creamy and airy textures with a matte finish that doesn’t look flat. The goal? Creating a dreamy canvas with gentle, blurred edges rather than sharp lines. Here’s my go-to routine to recreate the effect using some key products



1. Start with Hydration

Begin with the Summer Fridays Cloud Dew Gel Cream Moisturizer to give skin a hydrated base that’s light and breathable. This helps create a cushiony feel that makes cloud skin look even and naturally radiant.


2. Add a Wash of Soft Color

Next, I apply Glossier Cloud Paint Gel Cream Blush to the apples of my cheeks. This creamy, buildable blush adds a hint of color without overpowering the skin, blending in seamlessly to keep the look soft and diffused.


3. Conceal with a Light Hand

I reach for the Too Faced Born This Way Super Coverage Multi-Use Concealer to cover any redness or blemishes. This concealer offers coverage without a heavy finish, so it’s perfect for maintaining that airy feel.


4. Set Lightly for a Blurred Effect

A light spritz of Charlotte Tilbury Airbrush Flawless Waterproof Setting Spray locks in the look without adding heaviness. It provides a soft, airbrushed effect that’s key to the cloud skin aesthetic.


5. Subtle Bronzing for Depth

To avoid a flat look, I use Rare Beauty Warm Wishes Effortless Cream Bronzer Stick in the hollows of my cheeks. This bronzer is easy to blend, adding a subtle contour that doesn’t disturb the soft-focus finish.


6. Even Out with Medium Coverage Foundation

The HAUS LABS Triclone Skin Tech Foundation offers medium coverage while letting my skin’s natural texture shine through. It’s ideal for building a flawless, cloud-like base that’s never cakey.


7. Finish with a Touch of Gloss

For a final pop, I use DIOR Lip Glow Oil to add a hint of gloss and color to the lips. This brings a dewy contrast to the matte base, completing the dreamy cloud skin look.


Fall is the perfect time to embrace cloud skin. As we transition into cooler weather, the softer, slightly matte glow offers the ideal balance to autumn’s cozy, diffused light. Cloud skin is about being radiant yet natural, a look that feels both luxurious and comfortable—a chic, pared-back approach to makeup that complements any style. So, grab these essentials, and enjoy the beauty of that perfectly blurred finish!



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About Shweta Deshpande

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As a seasoned marketing professional with a fervent love for all things luxurious, I embarked on a transformative journey that led me to pursue a Master's in Luxury Brand Management. It was during this immersive experience that my fascination with opulence took a captivating turn towards the realm of luxury beauty and makeup. Fueled by an insatiable passion, I seamlessly merged my marketing expertise with my newfound love, creating a harmonious synergy in the world of luxury beauty.

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